Search Engines

SEO (Search Engine Optimisation)

SEO is about getting your website to the top of the search engines for relevant keywords and converting them into qualified enquiries and sales. Effective SEO is the difference between your website making you money or not, so it's critical to have the right SEO company on your side. Whether you're a small business owner who wants to generate more enquiries in your local area or a national company aiming to capture market share in the most competitive online markets, we have the perfect SEO package to suit your business.

Marketing/SEO Company

As a business owner, the choices are almost overwhelming and it's very difficult to know which SEO company to choose.

Let's start with some SEO basics

Why Choose an SEO Hero

  • Performance driven SEO

    no contracts or upfront fees

SEO Hero is an Australian SEO company and our aim is to partner with our clients to achieve long-term results. We've been operating in Australia and the UK for over ten years as a leading SEO firm and we've developed an enormous amount of experience and expertise. We treat you with respect and we get real results. Our focus goes beyond getting your keywords onto the first page of Google; we focus on growing your business. We don't outsource overseas, there are no upfront fees and no contracts, just results.

There's nothing we enjoy more than helping our customers to take on their competitors and win. SEO (search engine optimisation) is challenging, but it's the key to our your business' success, which is why we're so passionate about remaining at the forefront of this exciting discipline. Our philosophy is very simple; ensure every customer has effective SEO that delivers an incredible return on investment.

SEO is about getting your website to the top of the search engines for relevant keywords and converting them into qualified enquiries and sales. Effective SEO is the difference between your website making you money or not, so it's critical to have the right SEO company on your side.

Search Engine Optimisation Packages

Whether you're a small business owner who wants to generate more enquiries in your local area or a national company aiming to capture market share in the most competitive online markets, we have the perfect SEO package to suit your business. Call us today and get yourself an SEO Hero!

SEO Tips And Advice

SEO Strategy

Why is SEO so important to your business?

Whether you're a tradesman servicing your local area, a large national brand or an ecommerce retailer, the vast majority of your potential new customers will look for you online using a search engine, usually Google.

If they can't find you, they'll use one of your competitors. In fact, research shows that over 60% of searches for local businesses are performed online, more than all the traditional marketing methods combined (TMP Directional Marketing, 2007). Perhaps you should read that again! Over 60% of searches for local businesses are performed online. If you're still spending more than 40% of your total marketing budget on print directories, newspapers, radio, and magazines, then you're probably wasting money. Investing in SEO has enormous potential returns for your business, because most people search online to find products and services, but relatively few businesses have good websites with effective SEO.

When people use search engines (usually Google in Australia) they type in combinations of words and areas, known as 'keyword phrases'. As you would expect, some keyword phrases are more popular than others. For example, 'bike shops' has an average search volume of 22,200 per month, whereas 'bike repairs' has an average search volume of 1,300 per month. The differences in search volume are significant and the exact keyword phrase will also influence what your visitors are looking for when they land on your website (i.e. the keyword combinations act to prequalify your visitors).

Getting your keyword selection right is incredibly important for a successful SEO strategy. In order to succeed, you need a well designed website that appears on page one for a variety of relevant keywords. In order to succeed you need SEO Hero on your side!

SEO Statistics

Some statistics worth knowing

  • 60%
    of people search for local businesses online

    (TMP Directional Marketing, 2007)

  • 93%
    of all Australian searches are performed on Google

    (www.hitwise.com/au, 2011)

  • 84%
    of people will not search past the second page and the vast majority don't make it past page one

    (Get to the top on Google, 2008)

  • 93%
    of all clicks come from the first page - links on the first page of Google get clicked 45 times that of subsequent pages

    (www.searchengineland.com, 2009)

  • 65%
    of people never click on PPC listings

    (Get to the top on Google, 2008)

So what do these statistics mean? Most people are looking for your business online, they're using Google and if your business isn't on page one then very few potential customers will even look at your website. You won't even be in the running!

To get onto page one you can either use SEO (search engine optimisation) or PPC (pay per click) advertising, but SEO is far more effective than PPC advertising, because more people use and trust SEO to find what they are searching for.

At SEO Hero, we have the expertise and resources to achieve page one results for even the most competitive keywords and to give you a real advantage over your competitors. Call today on 07 3613 0040 or fill out our online enquiry get SEO Hero working for your business.

Targeted SEO

Targeted SEO for the most competitive terms

SEO Hero specialises in getting page one results for the most competitive keywords in your industry. This sounds like an obvious statement, but most SEO companies make you choose 10 or 20 keywords or more and then get some of them to page one, but they won't commit to which ones. This is like throwing mud at a wall and hoping some of it sticks.

The thing is that some of it probably will, but what sticks is likely to be the least competitive and lowest value search terms.

At SEO Hero, we know that there are a small number of keywords known as 'king terms', which will get most of the search traffic, then there are a large number of 'long tail keywords', which get much lower searches. We would rather target fewer king terms with higher search volumes and get results for you business, than target large numbers of long tail keywords that may make us look good, but are unlikely to give you the results that you're looking for.

Targeted SEO

Business focus, not just rankings

High rankings alone won't necessarily help you grow your business. There are lots of variables such as the choice of keywords, the conversion rate of your website, the geography you target, the messages you communicate to the marketplace, and many others. At SEO Hero, we have a consultative approach and we genuinely care about helping you and your business. We partner with you for the long term, which means we start by understanding your business before recommending how we can help. We communicate with you on a regular basis and over time we'll adjust your SEO strategy by analysing your web statistics and learning more about how it helps your business to grow.

We don't have contracts with any of our customers, because we simply don't need them. Our commitment to your success means you're likely to stay with us for many years and we'll help you to harness the power of the web to grow your business long into the future. If you are looking for genuine business results, then talk to SEO Hero today.

Call SEO Hero today on 07 3613 0040 or complete our online enquiry form to get started.