What does it take to a make great team?
Author Archives: Hannah Ingham
Google for Good??
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How Google Trends could be a “game changer’ for people with mental health disorders.
Is Google a level playing field?
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In Matt Cutts latest Google Webmaster Help video he states that Google levels the playing field for all companies.
Matt Cutts on Counteracting Negative SEO
Top 5 Things That Annoy People About Websites
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Dr Brent Coker a renowned internet psychologist discusses his new research carried out over a year from May 2011 – 2012, they analysed 400 websites and 36,000 internet users. From this information they have been kind enough to share with …
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Protecting Your Business Brand
Blake Knowles from Cullens Patent and Trade Mark Attorneys talks about how to protect your businesses brand. Continue reading
My Musings on the New Google+ Video
Google’s Maile Ohye has published a new video (which has been designed for webmasters) on how to get started on Google+ for your business. There are a few standout features which I personally like about Google+, especially when compared with other social networks. Continue reading
Are You Using Online Marketing Effectively?
Common Mistakes Businesses Make in Web Design & SEO.
Companies have long used magazines, newspapers, buildings, signage, billboards, vehicles, radio and TV to reach their target audience and build brand awareness. Internet and search engines have opened the door to reach out to customers and changed the nature of marketing forever. The majority of Australian businesses are failing to make the most of this shift, either because they haven’t given web marketing the attention it deserves or they haven’t found a web marketing company who can provide the right advice and expertise.
I have set out to explain some common mistakes both large and small businesses make when investing in marketing their business online. Continue reading
What is Google’s Algorithm?
When I first started out in the world of SEO, algorithm was one of those words that was batted about in the office that terrified me. I could barely even pronounce it, let alone grasp its meaning.
Every time I hear it mentioned by my team it takes me back to my first days of working in a completely new job, and it makes me wonder if our clients feel the despair when they hear it? Now I see it as a daily challenge that keeps my job evolving and interesting. Continue reading
SEO Is The Key To The Secret Garden
SEO (Search Engine Optimisation) for many companies is taking a step into the unknown. Unlike traditional marketing methods, there is a period of time where you are paying a company for something you cannot see. Print advertising gives you an instant visual reminder of exactly you have paid for, you might not quite understand why that tiny little advert with slightly smudged font and barely legible phone number is worth quite so much, but everyone else pays that, all your competitors are there so you need to be there to… right? Continue reading
