If there is just one obscure fact that you should know about me, it is that I love reading the auto-biographies of sports stars.  I’ve always found it incredibly intriguing to read the athletes true stories, discovering the soaring highs and the shattering lows that have brought them to where they are today.  Continue reading →

Legendary inventor and exercise entrepreneur Arthur Jones is widely recognized for singlehandedly revolutionizing the fitness industry. His willingness to question the norm during his ground breaking studies in the 1970’s led to a dramatic shift in the way that athletes across the world viewed body-building. It was Jones correctly hypothesized that performing regular backbreaking exercises in the gym was not necessary, and perhaps detrimental to muscle gain. It’s quite interesting that more than 30 years later, we find ourselves adopting some of the theories used by Jones and adapting them to form the basis of successful SEO campaigns. Continue reading →