Common Mistakes Businesses Make in Web Design & SEO.

Companies have long used magazines, newspapers, buildings, signage, billboards, vehicles, radio and TV to reach their target audience and build brand awareness.  Internet and search engines have opened the door to reach out to customers and changed the nature of marketing forever.  The majority of Australian businesses are failing to make the most of this shift, either because they haven’t given web marketing the attention it deserves or they haven’t found a web marketing company who can provide the right advice and expertise.

I have set out to explain some common mistakes both large and small businesses make when investing in marketing their business online. Continue reading →