There is no doubt that a website is a fantastic marketing tool for most small to medium enterprises (SME’s). Unlike more traditional methods of marketing, the boom in internet based searching has opened up a huge market to businesses that could never afford to compete on a large scale before. Continue reading
On the surface, social media can be quite deceiving. It can appear to be a simple tool for those with too much time on their hands to chat with friends, post pictures of their weekend and create exciting events. However, the more informed know otherwise – these social media platforms are a truly amazing and powerful marketing, public relations and SEO tool for businesses to utilise. Continue reading
Google is constantly looking into ways they can improve the SERP’s and stay ahead of the people attempting to game the algorithm. A number of years ago keyword tags and meta descriptions were still important for the search engines to gain an insight into what your website was about. In more recent years a keyword rich domain could hold that extra punch to get you one step ahead of your competitors. Continue reading
Finding the right keywords to reflect your company’s services is often one of the trickiest aspects of an SEO campaign. At the same time it is key to achieving successful results. There are numerous ways you can approach this. Continue reading
Since the end of 2010 when the Google Places listings integrated with the organic search results, it highlighted the need to understand and optimise “local search” from a broader perspective then just traditional on site optimisation, and external optimisation techniques. Continue reading
It’s a fine balance between to much and to little. SEO is without a doubt a waiting game. In a society where we want everything yesterday, to succeed in SEO we need to take a step back and remember good things come to those who wait, and wait, and wait. Continue reading
It is fair to say that most are catching on to the world of internet marketing. Many people are coming round to the idea that the old style business directories are now dying off, they have just not managed to evolve quick enough to offer the service they did historically. Continue reading
For those of you new to SEO and for those of you already treading the rocky road to page one, here are my tips for using anchor text effectively. Continue reading
SEO is a lot like making your own bread. There is nothing quite the same as walking in the back door to the smell of freshly baked bread (courtesy of my Dad), and pinching the still warm roles as they come out the oven. You might be wondering how this could be related to SEO. Both require preparation, both require just the right amount of ingredients and both require time. Bread making and SEO is a skill tried by many and mastered by few (I gave up with bread making and SEO is a working progress). If you can combine the ingredients for both in just the right way both are hugely satisfying. Continue reading
