SEO for 2014 – Future Trends

SEO - 2014 - Australia

SEO is here to stay and won’t die any time soon. To kick ass in SEO 2014 you need to adjust and adapt your strategy to complement Google’s constant changes. Below are summaries of articles to give you some insight into what to expect in 2014.

6 Major Google Changes Reveal the Future of SEO
Eric Enge does a great job at highlighting the major recent developments and changes by Google, and the overall impact these changes will have on SEO. These changes being: ‘not provided’, no page rank update, Hummingbird, Google+, authorship and in-depth articles.

Changes in SEO: What you need to know in 2014
Microsoft reports that at some point in 2014 the number of mobile web users will overtake the number of desktop users. So it’s essential that your website is optimised for mobile users. Also, make sure your website offers quality and informative content and has a high level of authority. See Joseph Chesterton article on the reasons why your business needs a mobile optimised website.

The Three Pillars of SEO in 2014
Content strategy, inbound links and social media strategy are the main components to building an iron clad, successful SEO campaign, no matter which industry according to Jayson Demers. In 2014 optimising and engaging within social media should be one of the main goals. Social networking is essentially about keeping customers and strengthening your relationship with your clients through strategic engagement.

SEO 2014
Focus your work efforts on creating a unique brand and think about creating more awareness. Building links still count in the Google world of algorithms, just  be sure to use genuine and safe link building methods. Provide valuable content to users that is deemed relevant and useful. Shift beyond keywords and focus on “utility” and aim to genuinely solve a user’s problem.

Is SEO Dead in 2014?
The current SEO trends that you need to be aware of in 2014 are: content marketing, social media, providing value, mobile and back link quality. Overall SEO is certainly here to stay, however there are areas where SEO is going to be dead and should be avoided. Areas to avoid are: link spamming, link networks, content spinning and press release spam.

Conclusion
SEO is always constantly evolving and changing, so as SEO professionals its crucial to keep up to date with what is happening with Google’s algorithms and guidelines to improve your site’s rankings and web traffic. Based on these articles the 4 strategies that crop up the most are: content marketing (providing valuable & relevant content to attract, acquire and engage audiences), social media, mobile website and quality backlinks.

What are your thoughts? Please share your ideas below in the comment section.

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