Legendary inventor and exercise entrepreneur Arthur Jones is widely recognized for singlehandedly revolutionizing the fitness industry. His willingness to question the norm during his ground breaking studies in the 1970’s led to a dramatic shift in the way that athletes across the world viewed body-building. It was Jones correctly hypothesized that performing regular backbreaking exercises in the gym was not necessary, and perhaps detrimental to muscle gain. It’s quite interesting that more than 30 years later, we find ourselves adopting some of the theories used by Jones and adapting them to form the basis of successful SEO campaigns.
Arthur Jones made millions of dollars widely based on one simple theory: the Minimum Effective Dose. The Minimum Effective Dose (MED) refers to the act of discovering the smallest possible dose which achieves the maximum possible result. A real world example of this can be seen when one attempts to boil a jug of water. Once the water hits 100 degrees and begins to boil, it is has hit its MED. If you continue to boil the water you are simply wasting your time and resources, as the extra heat will not make the water ‘more boiled’.
Finding the MED for your Search Engine Optimization campaign is crucial to ensure that you don’t waste your own time and your companies’ resources. While going out and building 100 links in a day may seem productive, the MED suggests that this level of link building is not only pointless, but actually detrimental to your campaign. Strategically spreading your efforts with high quality resource over a period of time will produce far greater results than simply playing Russian roulette with Google’s algorithms.
Arthur Jones made a fortune by finding the human bodies’ Minimum Effective Dose. If you adapt his theory to your SEO campaign, who knows? Maybe you could make your own fortune… simply by doing the Minimum amount of Effective Business.