Legendary inventor and exercise entrepreneur Arthur Jones is widely recognized for singlehandedly revolutionizing the fitness industry. His willingness to question the norm during his ground breaking studies in the 1970’s led to a dramatic shift in the way that athletes across the world viewed body-building. It was Jones correctly hypothesized that performing regular backbreaking exercises in the gym was not necessary, and perhaps detrimental to muscle gain. It’s quite interesting that more than 30 years later, we find ourselves adopting some of the theories used by Jones and adapting them to form the basis of successful SEO campaigns. Continue reading →

When I first started out in the world of SEO, algorithm was one of those words that was batted about in the office that terrified me. I could barely even pronounce it, let alone grasp its meaning.

Every time I hear it mentioned by my team it takes me back to my first days of working in a completely new job, and it makes me wonder if our clients feel the despair when they hear it? Now I see it as a daily challenge that keeps my job evolving and interesting. Continue reading →

SEO (Search Engine Optimisation) for many companies is taking a step into the unknown. Unlike traditional marketing methods, there is a period of time where you are paying a company for something you cannot see. Print advertising gives you an instant visual reminder of exactly you have paid for, you might not quite understand why that tiny little advert with slightly smudged font and barely legible phone number is worth quite so much, but everyone else pays that, all your competitors are there so you need to be there to… right? Continue reading →