What is Search Engine Optimisation exactly?

Hang on...

  • Two types of SEO

There's been a lot of banter about the growth of the internet over the last few years and Search Engine Optimisation (SEO) seems to be getting more and more attention, so what's the fuss? Well, in simple terms it's about getting your website to the top of search engines like Google, so it makes it easier for potential customers to find your business. If you're not ranking near the top of search engines for a variety of industry specific keywords, your business is largely invisible.

With more than 60% of people searching online rather than using traditional advertising, you can see just how important a website really is. It is now essential to have a professional SEO company behind you to ensure you enhance and protect your online competitive advantage.

Organic optimisation almost always produces much better results as more people use the organic searches and they almost always cost you less in the medium to long term. SEO or search engine optimisation is the method used to ensure that your website ranks at the top of the search engines for the organic searches. The organic searches are in the main area of any search engine, as illustrated in the diagram below.

The process involves modification and ongoing changes to your website, so it appears to more credible and relevant, and hence rises in the organic rankings.

What about PPC advertising?

Pay Per Click (PPC) advertising is also known as paid listings or AdWords, which you can see down the side and along the top of the page in the diagram below. Every time someone clicks on your advert you pay the search engine a fee, hence the name. PPC advertising works like an auction, so the cost of each click depends on how competitive your chosen keyword is and the bid price can change quite rapidly. Once your daily budget is exhausted, your website disappears, so larger competitors can often outspend you.

The big advantage to this type of advertising is that it's instant and guaranteed, but the disadvantage is that it tends to cost more than organic optimisation for the same amount of traffic, so the cost per visitor is usually higher. Don't ignore PPC by any means as it can be incredibly valuable, especially to test keywords to boost short-term traffic and to compliment your SEO strategy. However, in order to give yourself a sustainable and affordable advantage, ensure that you establish a strong strategy first, so you aren't reliant on PPC advertising.

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Isn't it expensive?

Do More of what works and less of what doesn't

The number of people using the web to look for local and national businesses now exceeds all other marketing mediums put together.

Get your web strategy right and you'll give yourself a huge advantage. What's more, it is less expensive than most other forms of advertising. You can start a campaign for relatively little, but when you look at your budget, do take it seriously and give it a good go.

Ask whether the money you're spending on print directories, fliers or magazines could give you a better return if was invested in your SEO campaign. There are so many choices when it comes to marketing your business, but it comes down to one simple formula:

We are currently on the crest of a wave that's changing the way businesses market themselves, and that wave is online marketing. Your choice is to embrace it and reap the benefits or spend years trying to catch up with your competitors.

We understand there's a certain level of fear investing in something new, but if you don't change, the world around you will.

As more companies reposition their marketing budgets towards internet marketing, achieving page one results is getting more competitive everyday.

It's far easier to defend a page one ranking than to take one away, so those business that act now will benefit in the long term.

Organic optimisation is the most effective marketing method to attract new clients for most businesses, because so many people use search engines.

Put simply, it works. When a potential customer performs a search, they're actively seeking the products and services that your business supplies.

Our job, as your digital marketing company, is to put your website at the top of the search engines, right in front of your potential customers and encourage them to call you.

One of the most attractive things about SEO is that your can measure the results, which eliminates the guesswork, so you know that it's working.

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Yes, but how much does it cost?

We price our services depending on what you want to achieve, so providing a blanket price actually won't help you. However, we make internet marketing affordable for all businesses and regional SEO starts from as little as $160 per month (plus gst) whilst national SEO starts from as little as $250 per month (plus gst). Please remember that the number of keywords you want, the number of areas you want and what areas you want to appear for will all influence the price for your business. Have a look at our 'SEO Packages' page to find out more. Alternatively, you can call us on 1800 464 376 or fill out our contact form to get an accurate quote.

Come on, call a Hero today!

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Choosing a company for your search engine optimisation

Customers have been passing you by for long enough. If you aren't at the top of the search engines, customers are finding your competitors and they are getting the calls. A website has moved from being a 'nice to have' to a 'must have' and will increasingly make the difference between the success and failure of businesses. The choice you make about which SEO company to use is an important one, as there is a lot variation. Not every company who claims to be able to guarantee page one listings can be successful. SEO Hero is a highly professional company, we have tried and tested methods, proven success and we're committed to our customers. The fact that we have no contracts is testament to the relationship we have with our customers and our ability to deliver consistent results. If you're ready to get serious about your website and the growth of your business, then call us today on 1800 464 376 or send us an online enquiry to speak to one of our talented Heroes!