Finding An SEO Company
Hang on! What is SEO exactly?
There's been a lot of talk about SEO companies over the last few years and SEO (search engine optimisation) seems to be getting more and more attention, so what's the fuss? Well, in simple terms it's about getting your website to the top of search engines like Google, so it makes it easier for potential customers to find your business. If you're not at the top of the search engines for a variety of industry specific keywords, your business is largely invisible.
With more than 60% of people searching online rather than using traditional advertising, you can see just how important SEO really is. It is now essential to have a professional SEO company behind you to ensure you enhance and protect your online competitive advantage.
SEO almost always produces much better results as more people use the organic searches and they almost always cost you less in the medium to long term. SEO or search engine optimisation is the method used to ensure that your website ranks at the top of the search engines for the organic searches. The organic searches are in the main area of any search engine, as illustrated in the diagram below.
The process of SEO involves modification and ongoing changes to your website, so it appears to more credible and relevant, and hence rises in the organic rankings.
What about PPC advertising?
Pay Per Click (PPC) advertising is also known as paid listings or known to SEO companies as Adwords, which you can see down the side and along the top of the page in the diagram below. Every time someone clicks on your advert you pay the search engine a fee, hence the name. PPC advertising works like an auction, so the cost of each click depends on how competitive your chosen keyword is and the bid price can change quite rapidly. Once your daily budget is exhausted, your website disappears, so larger competitors can often outspend you.
The big advantage to this type of advertising is that it's instant and guaranteed, but the disadvantage is that it tends to cost more than SEO for the same amount of traffic, so the cost per visitor is usually higher. Don't ignore PPC by any means as it can be incredibly valuable, especially to test keywords to boost short-term traffic and to compliment your SEO strategy. However, in order to give yourself a sustainable and affordable advantage, ensure that you establish a strong SEO strategy first, so you aren't reliant on PPC advertising.
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Isn't SEO expensive?
The number of people using the web to look for local and national businesses now exceeds all other marketing mediums put together.
Get your web strategy right and you'll give yourself a huge advantage. What's more, SEO is less expensive than most other forms of advertising. You can start an SEO campaign for relatively little, but when you look at your budget, do take SEO seriously and give it a good go.
Ask whether the money you're spending on print directories, fliers or magazines could give you a better return if was invested in your SEO campaign. There are so many choices when it comes to marketing your business, but it comes down to one simple formula:
We are currently on the crest of a wave that's changing the way businesses market themselves, and that wave is online marketing. Your choice is to embrace it and reap the benefits or spend years trying to catch up with your competitors.
We understand there's a certain level of fear investing in something new, but if you don't change, the world around you will.
As more SEO companies reposition their marketing budgets towards SEO, achieving page one results is getting more competitive everyday.
It's far easier to defend a page one ranking than to take one away, so those business that act now will benefit in the long term.
SEO is the most effective marketing method to attract new clients for most businesses, because so many people use search engines. Put simply, it works. When a potential customer performs a search, they're actively seeking the products and services that your business supplies.
Our job, as your SEO company, is to put your website at the top of the search engines, right in front of them.
One of the most attractive things about SEO is that your can measure the results, which eliminates the guesswork, so you know that it's working.
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Yes, but how much does it cost?
We price our services depending on what you want to achieve, so providing a blanket price actually won't help you. However, we make SEO affordable for all businesses and regional SEO starts from as little as $160 per month (plus gst) whilst national SEO starts from as little as $250 per month (plus gst). Please remember that the number of keywords you want, the number of areas you want and what areas you want to appear for will all influence the SEO price for your business. Have a look at our 'SEO Packages' page to find out more. Alternatively, you can call us on 07 3613 0040 or fill out our contact form to get an accurate quote.
Come on, call an SEO Hero today!
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Choosing an SEO company
Customers have been passing you by for long enough. If you aren't at the top of the search engines, customers are finding your competitors and they are getting the calls. SEO has moved from being a 'nice to have' to a 'must have' and will increasingly make the difference between the success and failure of businesses. The choice you make about which SEO company to use is an important one, as there is a lot variation between SEO companies. Not every SEO company who claims to be able to guarantee page one listings can be successful. SEO Hero is a highly professional SEO company, we have tried and tested methods, proven success and we're committed to our customers. The fact that we have no contracts is testament to the relationship we have with our customers and our ability to deliver consistent results. If you're ready to get serious about your SEO and the growth of your business, then call SEO Hero today on 07 3613 0040 or send us an online enquiry to speak to one of our talented SEO Heroes!